© 2023 Giuseppe Lipari

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Theater Posters

Michigan State University wanted to revamp their theater department branding and advertising with a new, professional look and feel to better serve as a recruiting tool for the program and help drum up more excitement from the student body. The new look and feel for the department included a new logo, branded poster frame and poster designs for the first two seasons. The program's efforts to reinvent itself were immediately successful with better press recognition and sold out shows.