NBC Olympics Interactive on Verizon
NBC and Verizon wanted to offer an interactive experience for their viewers during the Olympics. With a variety of content available we created a multi-faceted experience that offered viewers a mixture of interactive and dynamic content. We took advantage of the Verizon platform using a variety of remote buttons to offer the user a simple and intuitive experience they could control with one hand.
During the 16 days of NBCU's Olympics coverage, nearly one-third of Verizon's 4.47 million FiOS TV customers launched the application more than 3.5 million times. They spent more than 2 minutes on average per session with the app, and more than 60% were repeat users. The ITV application was available on NBCU channels including NBC, NBC Sports, MSNBC, CNBC, Bravo and Telemundo.