RW Knudsen Recharge
RW Knudsen wanted to revisit the identity around Recharge, their healthy rehydrating energy drink. The existing brand was not visually competitive with other energy beverages in the market. They wanted to keep their female base but tap into the young male market. This rebrand sought to create energy but maintain a level of sophistication that won't alienate the existing base. Our solution included a variety of labels that featured a different sport to accompany each flavor.